The Home of Pop
Surrounded by “Lovefool’s” and “Dancing Queen’s,” you’re in The Home of Pop - Sweden, the country that gave the world legends like ABBA, Avicii, Roxette, and Jönköping’s own, The Cardigans.
"Take a Chance on Me” and race at the IRONMAN 70.3 European Championships, where you’ll be cheered on by some of the most welcoming people you’ll ever meet. With breathtaking landscapes all around, you’ll be thinking “Mamma Mia” as you pass endless lakes and forests along the stunning Lake Vättern.
This is not “The Final Countdown.” It’s the race that won’t be “Without You” and one that will leave you with the feeling that “It Must Have Been Love”.